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The 2012 Calgary Stampede just got a lot more Latin!

July 07, 2012 6:44 AM | Leann Hackman-Carty

CALGARY: Riley & McCormick, one of Calgary’s most loved and established retailer has just unveiled its “Real Cowboys” promotion which will give one lucky person the chance to win two tickets to South America’s biggest Rodeo in Brazil!

In order to participate, all you have to do is take your photo standing beside the iconic “Riley the Horse” at Riley & McCormick’s flagship store (220-8 Ave SW) on or before midnight, July 15, 2012. Post the photo at RMRealCowboys Facebook photo album for your chance to win a trip to Brazil! Share it with family and friends for the chance to win even more prizes.

The grand prize is a trip for two to attend the biggest rodeo in Latin America, “Festa de Peao de Rodeio” (August 2013). Prize includes airfare, accommodation and rodeo tickets.

In addition to Real Cowboys Brazil promotion, is a separate contest designed specifically for members of the media! In order to enter, take your photo, post it at Facebook.com/RMRealCowboys to the Media Contest album. Include your name, media outlet, with a link to your blog/media website and location. Share to win with family and friends for a chance to be “The Media Real Cowboy/Cowgirl” and win a trip for two to San Francisco! The most “likes” wins! The prize is airfare for two, and three nights standard accommodation in San Francisco at the Radisson Hotel.

Sponsors of the 2012 Real Cowboys promotion include: Riley & McCormick, Magic Tours, United Airlines, CityTV and MetroNews.

About Riley & McCormick

Founded in 1901, Riley & McCormick was providing Calgary Alberta district residents with the finest of harness, saddles and Western wear before the province of Alberta was incorporated in 1905. Riley & McCormick has been present at every Calgary Stampede since 1912. Not just interested in supplying equipment for the animals at "The Greatest Show on Earth", Eneas McCormick was one of those concerned enough to be a founder of the Cowboy Protective Association for the financial benefit of injured rodeo competitors.

History has passed by the doors of Riley & McCormick stores - pioneer missionary Father Lacombe for supplies for his orphanage; military saddles ordered for the Russian Cavalry in W.W.I; Edward, Prince of Wales, to equip his huge EP ranch; decades of entries in the Calgary Stampede Parade, a presentation cowboy outfit for Prince Charles - all part of Western Canadian pioneering and pride in Canada.

The grandchildren of Eneas McCormick still continue to provide traditional expertise and high quality goods and services. Riley & McCormick is a part of Calgary, part of the Canadian West - Calgary´s Original Western Store since 1901.

About Magic Tours

Magic Tours is Calgary’s specialist in travel to and from all parts of Latin America. Since 1983, George Romberg and his team have been providing unique travel and tour packages to both individual and corporate travellers. Magic Tours and United Airlines are the official travel partners for this promotion.


Media Inquires: Contact PRIMA PPI

Donna Zazulak


ph. 587-785-7749

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